What is Influencer Marketing? How to leverage it to build brand awareness and monetize your influence?
How do you leverage crowdcollaborating Influencer Marketing and make something big?
What is crowdcollaborating influencer marketing and, more importantly, how would you leverage it for your product, service, and your brand?
Have you ever had this kind of situation, you only have a limited marketing budget for your marketing campaign, meanwhile, you have spent all of them, but what you gain is always below the marketing ROI you expected.
You are facing a real challenge to choose appropriate media for your brand, you don’t even know which marketing strategies could generate more sales than traditional ways. Even you are selling a very traditional product.
Influencer marketing is probably a great way to help you reach new consumers and save you a lot.
Let’s take a full picture, we are living in a very open economic environment supported by the internet, we sell and we consume, we sell products, services, we sell our time and labor, we consume foods, we consume electronics. It happens repeatedly day in day out. Let me ask you a question, have you just buy products locally and never had an overseas purchasing experience. Of course, the answer is NO. Do you consider why you have to buy products from overseas? You can’t find them from your local store, or the price is quite competitive? People are much easier to access new products and services global wide. But how do you let more people get to know you? Influencer marketing is like a kind of self-learning something, it is a part of our ecosystem. It links products and markets.
Let me give you an immediate example: In the early stage, the only multi-national company can sell their products from one country to another. They put huge money to build branches, organize sales teams, hire local people, and understand the culture, proceed with a customized marketing campaign, etc. Can a start-up or small to medium-sized business have this kind of impact? It’s extremely hard, isn’t it? Let’s take to the China market, suppose, you are a small-sized western company, you wanna sell your products, or promote your services to China, but how, which province or city do you want to target? Can you adapt yourself quickly to the new surroundings? The cost will be skyrocket high by applying the old fashion way. But with modern influencer marketing, you only have to collaborate with some related Chinese influencers who can introduce you very well, and what you may have to do is to upgrade your logistic team. How easy, this easy.
What is influencer marketing?
Let’s skip all academic terms, influencer marketing helps influencers work with brands and products, and both parties can benefit. Influencer marketing is more like an HR who is functioning smartly and efficiently.
From the brand’s or business’ Perspective, collaborating with the right influencers means, first, you save a lot on recruiting and operating costs, you don’t have to pay extras or compensation, they are working as a contractor. If we switch to the view of influencers, Agility is the main way that the influencers want to work as. Imagine: Brand runs influencer marketing campaigns can collaborate as many influencers as they can, and an influencer can work with as many brands or marketing campaigns as they can. Different influencers have different amounts of followers base and different geo-targeting, so what this will be? We call it crowd collaborating influencer marketing, what’s yours? Leave a comment down below.
Collaborating with influencers is a top marketing strategy for most brands. No big or small. Audiences love their influencers because of their expertise and authenticity. Every influencer spent time improving their brand and growing more audiences. An interesting phenomenon is people are more likely to trust influencers who are regular and may not keen on some big celebrities who are just endorsing products or services.
In return, brands reach a bigger audience and build strong awareness, yes, of course, leads and sales follow.
How to leverage influencer marketing?
The best way to leverage influencer marketing is to collaborate and pay influencers for their content creation.
Influencers can be anywhere, within any industry, please remember, a large following and the reputation for being the experts make them influential.
Successful influencer marketing means: you have collaborated with the people who create the most engaging social content on their specialist topic.
Please note, influencers acquire followers is not a quick game, it takes time to gain trust and following. However, when brands collaborate with influencers, means brands can quickly earn and transform their trust and respect to brands themselves.
At last, You can manage your marketing campaign with LoongList. From launching your influencer marketing campaign to collaborating with interested influencers, LoongList can help you manage your marketing campaign from zero to one.
